The floral industry is seeing a transformation with the launch of "That Flower Feeling," a nationwide marketing initiative led by CalFlowers. This campaign is designed to reshape how consumers view flowers—not just as luxury items but as essential to daily self-care routines. Spearheaded by Vanessa Leite, director of That Flower Feeling, the campaign focuses on increasing fresh flower consumption by promoting their emotional benefits.

Two Publix Super Markets officers will retire and the company will promote two new officers, effective Jan. 1, 2025.

Apeel Sciences, a leading company in supply chain innovation for the fresh produce industry, announced three key appointments to its executive leadership team, marking an important step in the company’s continued efforts to drive commercialization and global growth.

The New York apple harvest is well under way, harvesting around 31 million bushels of apples in 2024. There are currently more than 500 family-owned orchards in New York state, making New York the second-largest producer of apples in the country.

Officials at D’Arrigo New York see a future that is much different than the past.

The New York-based wholesaler is well aware that consumer demographics are dramatically changing in the booming New York metropolitan area and to stay ahead of the curve, its strategies need to change too.

The bottom line is that the consumer base in the New York metro area looks nothing like it did just two or three decades ago. Making the challenge even more difficult, it will continue to quickly evolve in the future, as well.

This year’s International Fresh Produce Association’s Global Produce & Floral show is particularly exciting for Shuman Farms, as it’s bringing its passion for produce and football together in the heart of Atlanta and its home state of Georgia.