AFE launches $2.5M fundraising campaign to drive floriculture sustainability
AFE launches $2.5M fundraising campaign to drive floriculture sustainability
The American Floral Endowment announced the launch of a $2.5 million fundraising campaign to support Sustainabloom, a collaborative sustainability program created for the floral community. Initially established with seed funding from 10 forward-thinking organizations, Sustainabloom has expanded significantly providing sustainability resources for the industry.