Industry viewpoint: to market or not to market your cause
By
Amanda Keefer
Industry viewpoint: to market or not to market your cause
By
Amanda Keefer
I’m a cause marketer, but I’m also a consumer. I’m a consumer who wants to know what your company is doing to make a difference in our world. At first, I thought maybe because I’m immersed in this cause marketing space, my “want to know” was skewed — so I did some digging.