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Secondary displays can boost potato sales heading into Easter and Mother’s Day shopping

In advance of Easter and Mother’s Day, Side Delights is providing potato pairings and secondary display suggestions to help increase spring holiday grocery sales.

In 2020 and 2021, National Retail Federation studies showed that consumers spent record numbers on food shopping in preparation for the Easter holiday exceeding $6.48 billion and $6.32 billion, respectively. The same organization stated that despite the pandemic, 83 percent of American’s plan to celebrate Mother’s Day in 2022. As shoppers plan their spring holiday menus, retailers can help increase potato sales with secondary displays of complementary items and potato pairings.  

An Idaho Potato Commission study confirmed that secondary displays positively impact potato category sales. Stores with secondary potato displays showed a 22 percent sales increase compared to stores with no secondary display and showed an average category growth of 2.5 percent.

“Easter and Mother’s Day are perfect holidays to celebrate with food and family, such as a BBQ and backyard Easter egg hunt, Mother’s Day brunch, or a festive family-style dinner,” said Kathleen Triou, president and CEO of Fresh Solutions Network. “With eye-catching displays and a full assortment of potatoes, Side Delights can help shoppers select their holiday menu items while increasing in-store sales. Retailers can further increase the basket ring by pairing potatoes with complementary secondary displays this Spring holiday season.” 

Side Delights suggests the following pairings:

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