Retail potato sales up in Q1 despite volume dip
Potato retail sales increased 16 percent in sales but decreased in volume by 4.4 percent from January through March 2023 compared to the same time frame a year ago. Despite a decrease, volume sales remain above pre-pandemic levels.
All categories of potatoes increased in dollars sales, with the most significant occurring for frozen potatoes at 41.9 percent, followed by instant potatoes at 16.5 percent and fresh potatoes at 12.7 percent. Deli-prepared sides were the only category to increase volume sales (2.1 percent). The most significant declines in volume during the first three months of 2023 were instant potatoes (7.6 percent) and refrigerated potatoes (5.8 percent). Volume sales for potatoes were down for most categories in the store, with an average decline of 4.4 percent.
Fresh potato dollar sales were up for all types except white, fingerling and purple potatoes. Fresh yellow, petite and medley potatoes grew in dollar and volume sales. The average sales price per pound for fresh potatoes was $1.01, an 18.7 percent increase from the prior year.
All pack sizes, except packages greater than 10 pounds, saw an increase in dollars. One to less than two-pound bags were the only category to grow in dollars and volume, 4.3 percent and 3.7 percent, respectively. The most significant volume sales declines occurred in greater than 10-pound bags (51.3 percent) and eight-pound bags (21.6 percent).
Circana (IRI) compiled these figures by working directly with retailers, according to Potatoes USA.