ProSource Produce introduces Idaho potato packaging
ProSource Produce LLC, an Idaho based grower-shipper of fresh potatoes and onions, has introduced new Idaho russet packaging as part of an overall company growth and development strategy. The black bags will be available this week in three-, five-, eight- and 10-pound clear or tinted poly. Mesh bags will be available in a few weeks.
The company recently announced its new sweet onion carton, which shares the same graphics and brand elements.
“One of our goals in 2021 is to continue market penetration for the ProSource brand in both potatoes and onions. We’re building on our tremendous success in the Foodservice sector by expanding our reach into the retail and wholesale segments of the fresh market,” said Ryan Popke, director of retail sales.
“The bag design is purposeful in so many ways,” said Ralph Schwartz, director of new project development. “With premium positioning and a very clean appearance, this bag will help create identity and attract consumers to the fresh potato category, especially with small to medium sized retailers.”
ProSource plans to introduce red, yellow and non-Idaho russet bags in July, just in time for the start new crop in the Midwest.