Potatoes set record sales at retail
Total potato sales at retail were at five-year record highs for both dollar and volume sales in 2020, according to IRI. Dollar sales increased by 16 percent compared to 2019 and all categories, except deli-prepared sides, grew by double-digit dollar sales. The largest growth in dollar and volume sales for potatoes occurred from April through June, although all months grew by over 9 percent for both metrics.
Fresh potato sales increased by almost 21 percent in dollars and 15 percent in volume. All types increased in dollar and volume sales by at least 6 percent. Within the fresh potato category, medley potatoes had the highest dollar and volume sales increase with dollar sales by 34 percent and volume sales by 38 percent. While all package sizes saw double-digit growth in dollar sales, one-pound through four-pound bags saw the largest increase, growing by 24 percent in dollars and 19 percent in volume. Five-pound bags make up 47 percent of all package sizes bought at retail, and grew in dollars and volume sales by double-digits compared to 2019.
Dehydrated potatoes recorded the highest sales increases in dollars by 30 percent and volume sales by 25 percent. Canned and bottled potatoes saw the second-largest dollar increase at 29 percent, and frozen potatoes had the second-largest volume increase at 23 percent.