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NoKota Packers celebrates 45th anniversary with new logo

NoKota Packers Inc. announced the celebration of the company’s 45th anniversary as it closed out a successful year and launched a new logo Jan. 1.

Founded in 1979, NoKota Packers shipped 220,000 hundredweight of potatoes and employed 18 employees in its first season. Forty-five years later, the company has more than doubled in size — working with nine different growing operations, shipping over 600,000 hundredweight of potatoes

“For 45 years, we have been known to provide the best spuds in our area. We decided that celebrating this important milestone is the right time to reveal a new logo that reflects the new ownership and the advancements NoKota Packers has made,” said Carissa Olsen, president and CEO of NoKota Packers. “We simplified the look and added Buxton, ND to honor our location in the Red River Valley. The maroon/red color honors the tradition of our red potatoes, the green signifies the plant and sustainability, and the updated font gives it a modern look and feel.”

2024 was a pivotal year for NoKota Packers, as the company completed significant projects, allowing it to produce more finished products each day while expanding its capacity for improved efficiencies, grower opportunities and profits. The projects include updating a 20-year-old packagingline, adding a robotic stacker to the end of the two main packinglines and updating the optical sorter on the wash line.

To continue growing and maintaining a supply of quality potatoes, NoKota will invest in technology and automation while exploring opportunities for possible expansion in the future.

In addition to the success of these projects, NoKota reported that 2024 was an ideal growing season in the Red River Valley, with average and above-average yields and quality after several dry years.

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