MountainKing rolls out new bins to address restocking challenges
As produce managers stretch their limited staffs to stay on top of restocking high-velocity items, MountainKing is stepping up with a merchandising solution aimed at minimizing restocking time while stimulating impulse purchases of its fresh potatoes.
One of the nation’s largest suppliers of fresh potatoes, MountainKing is offering retailers large, half-pallet bins with 12.5 cubic feet of space ideal for the grower’s 1.5-pound and five-pound packages.
The high-graphic bins hold up to 100 1.5-pound bags of MountainKing’s Baby Reds, Baby Medleys, Baby Golds and Steakhouse Roasters. They also hold up to 84 of its five-pound bags of Butter Russets, Butter Golds, Butter Reds and Russets.
“During busy shopping periods, a typical produce department restocks its fresh potatoes two to three times a day,” said Andreas Trettin, director of marketing for MountainKing. “By contrast, our half-pallet bins have a turn velocity of 14–17 days. That’s a big-time savings for a produce manager.”
Besides reducing restocking times, the attention-getting bins are ideal for cross promoting with other items, including those outside the produce department, Trettin added. Examples include retailers surrounding the large bins with roasting pans, fresh corn on the cob, crawfish seasoning and even beer.
“We’ve seen store associates get quite creative with merchandising and it certainly pays off,” he said.
MountainKing Potatoes is one of the nation’s largest growers of high-flavor potato varieties. Currently, about 1 million U.S. households enjoy MountainKing products every week.