Masser to showcase Side Delights at NYPS
Masser Family of Cos. will exhibit at the New York Produce Show at the Javitz Center Dec. 10-12. The Pennsylvania Co-Operative Potato Growers will jointly be represented in booth No. 209. The collaborative efforts will showcase Pennsylvania’s vast array of potato offerings.
The Masser Family of Cos. will exhibit at booth No. 207, featuring a full assortment of Side Delights varietal potatoes, including popular bags, organic and petites, in addition to the newly launched convenience potato, Amazables! — oven crisp style microwave potatoes paired with custom sauces made by Litehouse. Keystone Potato Products, a fresh-cut and dehydrated potato company within the Masser Family of Cos., will also be represented in booth No. 207, featuring Side Delights A Cut Above fresh-cut and whole-peeled potatoes line for both retail and foodservice customers.
Adjacent to the Masser Family of Cos. booth, the Pennsylvania Cooperative will exhibit at booth No. 209 as part of a collaborative approach between Masser’s and PA Co-Operative Potato Growers as partners for A Cut Above fresh-cut lines (retail and foodservice). The recently refreshed Penn’s Own retail bags will be featured.
“The participation of Masser Family of Companies with the PA Co-Operative highlights their collaboration for the betterment of the PA potato industry,” said Bob Meek, chief revenue officer of Masser Family of Cos. “Keystone predominantly uses Pennsylvania potatoes, which keeps local farmers farming and provides consumers with farm fresh potatoes for its A Cut Above fresh-cut lines.”
The Masser Family of Companies and PA-Cooperative represent most of the Pennsylvania potato industry, with the collective ability to serve retailers better and provide the foodservice and institutional needs of all package sizes within the Northeast.
