“Sterman Masser is an eighth generation family-owned potato farm committed to growing and providing safe, high-quality, nutritious food in a sustainable, responsible way,” said Lela Reichart, executive director of marketing of Sterman Masser Farms. “The NEPC Expo is a great fit for Masser’s, and the show provides the perfect venue to showcase our innovations to key customers.”
Masser will showcase its Side Delights Petite potatoes, which are U.S. No.1 grade, non-GMO, pre-washed and consistently sized for fast, even cooking. Available in red, yellow, fingerling, duo, trio and purple potatoes in newly redesigned 1.5- and three-pound stand-up gusset bags.
Additionally, the company's petite potatoes are available in mesh pillow packs in various sizes and netted pouches with newly redesigned tags. The new petite potato packaging leverages contrasting colors between the bag and the potato color to attract shoppers’ attention and brighten the display with a bold, clean, contemporary style.
Masser’s will also present additional potato lines in its new Bioflex packaging technology, which it recently added to the growing list of sustainability efforts to protect the environment. Bioflex is a sustainable packaging technology that breaks down in modern landfills.
“Bioflex looks and works like most plastic containers but won’t remain in landfill for generations,” said Reichart. “We are the only produce supplier to feature it. Please visit our booth to see and feel the new material for yourself. We are excited to show it in Boston at booth No. 425.”
