Masser Family of Co. to showcase Side Delights Amazables! at Southern Innovations
Masser Family of Cos. will showcase the new Side Delights Amazables! at the Southeast Produce Council’s Southern Innovations trade show in Nashville, TN, Sept. 12-14. Recently launched this past March, Amazables! will be a key item in the Masser booth and will be featured in the Wall of Innovation Showcase.
Amazables! are first-of-its-kind oven-crisp-style microwavable potatoes that come with and without custom sauces by Litehouse. The gluten-free sauces, Loaded Potato sauce and Buffalo Ranch sauce were created to complement the taste of a Russet potato and leverage top food service flavors. The Loaded Potato sauce features the flavors of traditional steakhouse-loaded baked potato toppings, cheddar cheese, bacon, sour cream and chives, and the Buffalo Ranch sauce blends the heat of classic Buffalo sauce with the cool taste of ranch dressing.
Amazables! potatoes are wrapped in an innovative film that shrinks around the potato in the microwave to crisp the skin. The film is No. 1 recyclable, the most accessible and prevalent recycling material available, with the highest chance of being recycled and used for another purpose.
“Consumer demand for single-serve format products that are easy and fast to prepare continues to grow, and we are proud to participate in the Southern Innovations show again with a first-of-its-kind innovation,” said Dave Masser, president of Masser Family of Cos.
“We are particularly excited about showcasing Amazables! and invite attendees to visit us at booth 314,” said Bob Meek, Masser’s chief revenue officer.
This year’s Southern Innovation trade show will be held at the Gaylord Opryland Resort & Convention Center. Attendees will be encouraged to discover “What’s New?” within the fresh produce industry as new product items and technologies are launched into the marketplace. The annual trade show and conference are focused on highlighting the latest innovations, from organics and new product developments to technology and unique brand approaches.
