The Little Potato Company launches big brand refresh

The Little Potato Company recently unveiled a new brand identity and feel, aligning with its commitment to bring little moments of happiness to busy families.

“Our previous branding was slightly more gourmet and we found that people were using our products for special occasions,” said Heather Jeffares, vice president of marketing at the Little Potato Company. “However, our Little Potatoes are the perfect solution for an easy, delicious, healthy weeknight meal because they are always pre-washed and there is no need to peel them.”

The new family-friendly branding, Jeffares noted, better showcases the solution Little Potatoes offer to busy families, allowing parents to put a quick, tasty, whole food on the table any night of the week.

“When redesigning the packaging, we wanted to stand out on the shelf, be more modern, and most importantly, deliver a little smile to busy families,” she said.

The new packaging makes it easy for consumers to understand what is inside and each pack features an easy recipe and simple cooking methods.

“We want to help families quickly find a solution for their busy weeknight meals,” Jeffares said.

The inspiration for the brand refresh came from extensive research the company did on its consumers, which showed that busy families have a real need for quick and healthy dinner solutions.

“A key insight for us is that parents want that time together rather than spending the time cooking a meal,” Jeffares said. “So having something so easy that kids like that is also a healthy, whole food is important for them.” 

The Little Potato Company’s products don’t need to be washed or peeled and can be cooked in as little as five minutes. The microwave-ready and roast/grill-ready products come with their own seasoning packet and cook in their packing trays, so consumers don’t even have to worry about a dirty dish.

“Our products make dinner easy so families have less time in the kitchen and more time for what matters,” Jeffares shared.

The Little Potato Company is celebrating its new brand refresh with a digital ad campaign featuring new characters called the “Spuddies.”

“In the ad campaign they roll out of our new logo and share heartwarming messages and dinnertime wisdom,” Jeffares said.

The Little Potato Company products are available nationwide at Meijer, Albertsons, Winco, Wakefern, Market Basket and Walmart.