PMA science chief talks building consumer trust
MONTEREY, CA — For most of the last decade, Bob Whitaker has led the food-safety efforts of the Produce Marketing Association and thus the industry as PMA's chief science and technology officer.
Whitaker led a session on building consumer trust at the PMA Foodservice Conference & Expo here July 30 at the Hyatt Monterey Hotel & Spa.
Afterward he sat down with The Produce News to talk about how growers and shippers and the rest of the industry can build brand trust with consumers.
Keep an eye out for more of our video coverage from PMA Foodservice.