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Pinto Bros. optimistic about spring

By
Keith Loria

As a third-generation family business — and one of the original companies to take occupancy on the Philadelphia Wholesale Produce Market — Pinto Bros. Inc. is a company customers flock to in fulfilling their produce needs.

Pinto Bros.’ storage space has increased over time, which has helped it increase the number of items it can offer to customers. That’s a good thing, because in 2022 the company has been plenty busy.

“We can’t complain, things are going strong,” said Todd Penza, sales representative for the company. “Business has been steady. We’ve seen markets go up and down quicker these days, but overall, things have been really good. We feel like we’ve had a really good start to the year.”

Pinto Bros. is celebrating its 50th anniversary this year, having started in 1972. Although there are no big plans to mark the occasion currently, the company is just happy that it continues to be successful and is proud of what it’s accomplished over the last five decades.

“We’re successful because of continual hard work, understanding what the customers need and maintaining long, successful relationships with our vendors,” Penza said.

Pinto Bros. is transitioning to local this month, but that’s bringing some challenges, with the costs of growing rising, and a lot of farmers seeing the grunt of the higher prices.

“There’s the challenge of being able to deliver the right quality for a fair price,” Penza said. “We have to take things week by week and not get too caught up in the problems and do what we can.”

Even though the Philadelphia Market has now been around 11 years, it’s still in great shape and maintains that newness that attracts customers.

“The team that runs the market has done a great job maintaining it and keeping it run well,” Penza said. “Our location, with all the transportation challenges, is an advantage for us to reach customers and be an option for many customers. The strength of the other vendors in the market continue to make this a great place for customers to shop.”

He added that the work ethic of those involved in the company and the understanding of what it takes to deliver a good product to the customer, is what keeps the business thriving in the City of Brotherly Love.

Keith Loria

Keith Loria

About Keith Loria  |  email

A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.

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