“Imports enable year-round availability of fresh asparagus for U.S. consumers. Without trade, the U.S. would struggle to meet the demand for asparagus throughout the year. Once consumers are informed about the nutritional value of fresh asparagus, retailers will see increased demand,” said Craig Rolandelli of Jacobs Malcom & Burtt and co-chairman of PAIA.
“PAIA importers provide the U.S. market with various types of SKUs, including conventional and value-added solutions, which support year-round sales for both retailers and the commodity. The key purchasing trends offer retailers insights into increasing asparagus sales,” said Lleras. “Our goal is to promote asparagus consumption and international trade. Retailers and the foodservice industry can connect with asparagus industry leaders via our PAIA website.”
The 2025-26 Fresh Asparagus Category Management Stats & Key Purchasing Trends Report is available on the PAIA website at: https://peruvianasparagusimportersassociation.com/.