Veteran marketing leader to accelerate growth, innovation at NatureSweet
NatureSweet has hired Tobianne Paul as chief marketing officer. With more than 25 years of proven experience, Paul brings a wealth of expertise in eCommerce, digital strategy and omnichannel marketing.
Paul has played a key role in transforming companies across diverse sectors, from established consumer brands to emerging startups. She spearheaded significant growth for a publicly traded consumer products company, leveraging her deep understanding of consumer needs and digital ecosystems to deliver exceptional results.
“Tobi’s track record of building strong, consumer-centric brands speaks for itself,” said Rodolfo Spielmann, president and CEO of NatureSweet. “Her data-driven approach and results-oriented mindset will be instrumental in driving efficiency and supporting NatureSweet’s continued growth.”
Before joining NatureSweet, Paul served as CEO and CMO for several online retailers across industries from food to building materials. Outside of her professional endeavors, she is an avid fan of live music and Big 10 sports.
