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Trinity Fruit welcomes Anna O’Brien as social media and PR specialist

Trinity Fruit Co. has hired Anna O’Brien as its social media and public relations specialist. O’Brien will lead all social media and public relations initiatives. She brings nearly five years of expertise in social media marketing to the table.

Before joining Trinity, O’Brien specialized in influencer marketing, gaining experience across brand operations, influencer partnerships and affiliate marketing. During this time, she built strong relationships with top-tier brands like Walmart, Target and Nordstrom, facilitating successful influencer collaborations. Additionally, O’Brien worked closely with influencers across various niches, offering tailored strategies to enhance their online visibility, strengthen brand partnerships and cultivate engaged communities on social platforms.

“As Trinity Fruit Co. continues to grow, so have our marketing efforts. We were thrilled to expand our marketing department by creating this new position,” said Angela Hernandez, vice president of marketing at Trinity Fruit Co.  “With the ever-evolving nature of social media, it’s invaluable to have someone with her expertise who can navigate and adapt to changing algorithms effectively. When building our team, I focus on both skills and cultural fit, always aiming to think outside the box. Hiring someone from outside the industry has been a great asset, as it brings fresh perspectives and allows us to learn from other sectors. Anna’s diverse background has already proven to be a tremendous benefit to our team. We’re incredibly excited to welcome Anna to the Trinity Family!”

Trinity Fruit Co. is a family-owned grower, packer and shipper of fresh, dried and frozen fruits, as well as premium refrigerated juices, delivering "Fruit for Every Season." The company is renowned for its dedication to quality, innovation and sustainability, ensuring its customers enjoy the best nature has to offer.

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February 4, 2025
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