Staff changes position Vision Import Group for prosperous future
Vision Import Group, based in Wyckoff, NJ, recently announced several staff changes to position the company for its expanding future.
Angela Aronica previously was sales director and was promoted to vice president of sales. Aronica is a second-generation produce industry member and has been with Vision Import for four years. She graduated from Penn State University with a major in agricultural sciences and minor in agricultural communication.
In her new role, Aronica works hand-in-hand with Vision’s procurement team and oversee sales activities, working remotely from an office in Erie, PA. “I collaborate directly with growers per item to come up with seasonal promotions and on a day-to-day basis for spot buy needs,” she said. “I’m also working to pump up the sales team every day and assisting with new business development. My promotion comes as Tony Mitchell has decided to move on to pursue other opportunities.”
Additionally, she has been tasked by Ronnie Cohen and Raul Millan, principals of Vision, to spearhead recruitment of even more staff. “We’re looking to hire new account managers and take a new direction with staff,” she said. “We want to hire produce professionals but we also want to promote younger generations in the industry. This is something Ronnie and Raul really emphasize — getting the younger generation involved.”
In August, the company promoted Christine McCullough to director of business development, working out of Phoenix, AZ. She was previously sales manager, hired in January. “Christine has an extensive background in the produce industry with a wide network of connections,” said Aronica. “We are excited to have her help with new business as well as develop existing business even more.”
McCullough hails from Salinas, CA, and has worked in produce for over 20 years. She previously held positions at Church Brothers, Sysco and Pero Family Farms.
“My mission as business development is to increase our national footprint with the right distribution partners,” said McCullough. “With our staff promotions and hires, we have improved our quality, consistency and service levels, which has resulted in increased sales with all our commodities.”
Business development, according to McCullough, is all about relationships. “Produce is a community and family to me, especially growing up in the Salinas Valley,” she said. “I’m looking forward to continuing to build on those relationships in my role with Vision.”
McCullough’s relationship with produce extends to her daughter, Mary McCullough, who works as produce category coordinator for Sprouts Farmers Market in Phoenix. “She has been in produce since high school,” said McCullough. “I’m thrilled that my passion for produce is carrying through to the next generation of my family.”
Vision Import also recently hired Spencer Davis as logistics manager, located in Grand Rapids, MI. “We are extremely excited he has joined the team and he’s already implementing procedures to help streamline the transportation process,” said McCullough.
Aronica and McCullough lead an expanding and experienced team at Vision Import.
“We have an amazing group of people and we work well together,” said Aronica. “Our other sales team members on board include Sales Manager Eric Musto in Atlanta and Sales Manager Lindsay Love in Lakeland, FL. I’m looking forward to growing our staff even more as we move forward.”
Photo: Christine McCullough and Angela Aronica