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Sev-Rend hires new West Coast business development manager

Bryan Burkhalter has joined Sev-Rend as its new West Coast business development manager.

The company said bringing Burkhalter on lines up with its goals to further service clients in the produce industry with high-performance packaging. This move allows Sev-Rend to expand its footprint even further in the ever-growing fresh produce market.Bryan

“Bryan brings a wealth of knowledge and expertise to the Sev-Rend team that will allow us to grow in some key areas within the fresh produce world,” said Rob Williams, CEO of Sev-Rend.  “His experience in fresh produce is tremendous, from both the packaging and the commodity sides of the industry. This along with his integration with key players in the industry will help strengthen Sev-Rend’s position as a top tier supplier of high-performance packaging.”

Burkhalter brings over 20 years of experience to the Sev-Rend team, ranging from sales to commodity management to produce specialist.  He most recently held the title of national account manager-retail produce sales at Tosca Ltd., where he worked for the past five years with many of the same clients that Sev-Rend has already partnered with. “This was a key decision for both of us to combine forces,” said Burkhalter. He has also held such positions as the account manager at Stern Produce and produce specialist at US Foods, where he played a part in sales development and support.  

“I am very excited to join the Sev-Rend team to offer world class products and service to the produce industry,” said Burkhalter. “Sev-Rend’s main customer base is one I have deep knowledge of, and the transition was not only seamless, but also made sense.  My previous experience allowed me to develop solid relationships with many of the decision makers in the fresh produce world.”

Burkhalter’s addition to the Sev-Rend team is in line with the Sev-Rend growth strategy.  His vast knowledge and network will allow him to further strengthen Sev-Rend’s position on the West Coast. This gain is in line with several of the other items Sev-Rend has made over the past several years to support the needs of the packaging market. The addition of a new online ordering system along with pouch converting equipment are just some of the additional examples of Sev-Rend’s commitment to growth to support this ever-expanding market.

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