Brighter Bites held its inaugural Bakersfield Celebration of Community Collaboration & Impact with presenting partner Grimmway Farms. The event brought together more than 100 guests and community leaders for a larger conversation on creating communities of health through fresh food.

The Sustainable Produce Packaging Alignment, a consortium of North American fresh produce industry leaders, has published Roadmap to Sustainable Fresh Produce Packaging, a guide to reducing food waste, mitigating emissions and enabling sustainable fresh produce supply chains. This pivotal guide aims to create a unified, industry-wide approach to more functional, economical and sustainable packaging.

Uber Eats has new partnerships with Citarella, Rouses Markets, Town & Country, Wild Fork and Rosauers Supermarkets, bringing even more regional favorites onto the platform.

From gourmet markets to neighborhood staples, the company said these additions reflect Uber Eats’ ongoing commitment to connecting customers with both national and local grocery options — all delivered on-demand, at the tap of a button.

The Mushroom Council announced a bold new marketing platform and tagline, “It’s Not Magic. It’s Mushrooms.,” aimed at attracting the next generation of mushroom shoppers and driving long-term category growth.

Developed with direct input from a marketing task force made up of mushroom industry leaders, the platform addresses a new target audience of emerging consumers: current light and medium mushroom shoppers whose profiles skew younger to Millennial and Gen Z. The goal is to move these consumers up the purchase-frequency ladder toward heavy mushroom shoppers.

The Idaho Potato Commission has named Michael Ybarra as foodservice promotion director – West, following the retirement of longtime produce industry leader Armand Lobato.

United Exports, the exclusive global marketer of OZblu blueberries, has announced that Doug Place will take up the position of global chief growth officer in early 2026.