Prima Wawona announces new director of marketing
Lisa (Davis) Corrigan, has been appointed director of marketing for Prima Wawona.
In this new venture, Corrigan will lead marketing for Prima Wawona on products, brand and industry relations. She will be responsible for the strategic brand positioning, product line strategy, innovation, product portfolio and the overall marketing of the company.
"It is a privilege to join Prima Wawona, and what I am most excited about is leading and further developing the marketing arm of the company," Corrigan said. "What truly drew me to Prima Wawona was the company's strategic vision, leadership, and incredible opportunities for growth. I am thrilled to be a part of a team that is focused on the success of the brand, products, and the customers, all backed by 150 years of combined family farming experience."
Kevin J. Kollock, Prima Wawona CCO added: “We are truly excited to have Lisa join our team as we take our marketing efforts to the next level in terms of expertise and commitment. Lisa’s industry knowledge and reputation are second to none, and we cannot wait to showcase the new marketing campaigns being developed under her leadership.”
Prior to joining Prima Wawona, Corrigan was the director of business development at Bonduelle Fresh Americas one of the largest salad suppliers in the United States. She has over 20 years of experience in the fresh produce industry where she has served as marketing director, vice president of sales (West), business development and agriculture customer relations.
Educated at Cal Poly in San Luis Obispo, Corrigan is a double major in landscape architecture and agriculture business management with a concentration in marketing. Lisa has served as vice chair for PMA’s Fresh Summit Committee 2013 and chaired the committee in 2014. She also served on the United Fresh Produce Association Marketing Expertise Committee and will continue to serve on the International Fresh Produce Association’s Marketing Council.