Mucci mourns Dan Branson

Dan Branson, senior director of business and product development at Mucci Farms, died suddenly on Saturday, March 11. He was 57.

Mr. Branson joined Mucci in August 2021 after a long career in the produce industry, most notably with Loblaw Cos. 

“We have worked with Dan on both sides of the business for nearly 20 years,” said Bert Mucci, CEO. “More than a great produce executive, he was also a fine man that was well liked by everyone.  We are heartbroken for his family and offer our deepest condolences to them.”

Mucci Farms’ relationship with Mr. Branson started long before his employment with the company, as he was a key figure in spearheading numerous programs as a retail executive, including the innovative greenhouse strawberry project.  Since joining the supply side of the industry, he greatly assisted the sales and marketing teams with his extensive understanding of the retail environment. 

Mr. Branson enthusiastically offered his insights on a variety of topics both internally and externally, with a special passion for the major global challenges of the day.  He was a forward-thinker and thought leader that also served as a board member for the Canadian Produce Marketing Association. He will be missed in every corner of the produce industry.

“Dan was more than a colleague, he was a dear friend,” said Joe Spano, managing partner and vice president of sales and marketing. “He made a lasting impression on the Mucci Farms family and the expertise he eagerly shared with our team will continue to serve the company for many years. We will miss him dearly.”

Mr. Branson is survived by his mother and son.