Monterey Mushrooms hires Andrea Smith as the new western region sales director
Monterey Mushrooms has named Andrea Smith its director of sales for the western region, which spans from Seattle to Phoenix and Denver to Houston. Smith will manage the sales territory supported by California and Texas farms. She will serve retail, club and foodservice customers in those markets.
Smith brings more than 27 years of food sales experience to the role. Most recently, she served three years as a sales director for Calavo Growers / Renaissance Food Group, achieving a 17 percent increase in sales from the prior year. She implemented new and creative sales strategies with key customers. Prior to Calavo Growers, Smith worked for the Kraft Heinz Co. in various sales & management roles with regional and national accounts.
Based out of California, Smith will target volume growth with key customers and will work with sales managers in the West to drive profits and improve relationships with customers.
“Monterey Mushrooms is very excited to have Andrea join to lead our western region sales team as they work to service our western region customers,” said Mike O’Brien, vice president of sales and business development. “Andrea brings a collaborative partnership approach to drive growth for our customers. Her energy and enthusiasm will help develop our teammates and fresh mushroom sales.”
Smith is a graduate of California State University, Chico, with a bachelor of science degree in business administration and management.