“With continued overall company expansion, growth and new product innovation coming online; the addition of this role will enhance our customized marketing efforts to further support our one-stop solution in the potato category,” said Dave Masser, president and CEO of Masser Family of Cos.
“As our potato sales and our customer base continue to grow, it is increasingly important to have strong and effective marketing to support and complement sales efforts. Lela will work closely with Executive Vice President of Sales Bob Meek, and the sales team to grow sales, secure new customers, and ensure we gift wrap every load to every customer through marketing and relationship efforts," said Masser.
"Masser Family of Companies includes an 8th generation family-owned potato farm committed to growing and providing safe, high quality, nutritious food in a sustainable, responsible way,” said Reichart. “I am excited to be in this newly created role, to continue to build our brand and cultivate relationships with our retail and foodservice partners.”