Lori Bigras joins Ocean Mist as communications manager

Ocean Mist Farms hired veteran agricultural industry marketer Lori Bigras as its communications manager. With this hiring, Ocean Mist Farms has brought on an experienced professional with over 20 years in the produce industry.

In her new role, Bigras will be responsible for leading the day-to-day management of Ocean Mist Farms' social media marketing initiatives. She will also manage all trade and consumer public relations activities, develop, write and manage the company’s bi-weekly fresh produce blog, and create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.

“I’m so excited to join the marketing team at this almost 100-year-old legacy company and industry giant,” said Bigras. “This role will allow me to use my experience to help elevate both consumer and trade brand awareness for Ocean Mist Farms.”

Prior to accepting the position, Bigras has worked for industry-leading agriculture companies in the fresh segment for much of her career. She studied business and marketing at Vermont College and University of California-Santa Cruz, where she studied design. A native New Englander, Bigras has called Santa Cruz, CA, home since the 80s.

“The experience Lori brings to this position is unmatched,” said Mark Munger, director of sales and marketing at Ocean Mist Farms. “With her proven track record and experience in produce marketing and the agricultural industry at large, Lori will bring immediate value to Ocean Mist Farms and the marketing department.”