JSL Foods adds proven veteran as director of grocery retail sales East
JSL Foods Inc. announced the appointment of Brad Wyllie to the position of director of grocery retail sales East. Wyllie will be based in Bonita Springs, FL, and will be responsible for managing customer relations and business development in the eastern half of the United States. He comes to JSL Foods with 25 years of proven sales experience in the retail food category with the last 16 years as director of retail sales eastern division at Litehouse Foods.
As director of grocery retail sales East, Wyllie will be responsible for supporting current customers with business building programs in the fast-growing produce and meat alternative sections of the grocery store. Product line includes Fortune Noodles and Twin Dragon Wrappers.Fortune Noodles have a 70 percent share of the fresh noodle category in the United States and Twin Dragon Wrappers are the second-largest fresh Asian wrapper in unit sales in the United States, according to Nielsen data week ended Sept. 20, 20202. Twin Dragon Wrappers are among the only Non-GMO Verified, Vegan Certified and Organic Wrappers in the United States. Both Fortune and Twin Dragon brands are responsible for double-digit growth in their categories in 2020.
Besides his sales responsibilities, Wyllie will also manage, develop, and train an East Coast broker network, execute business growth strategies including social media, promotional calendars, couponing, and consumer recipe contests.
“We look forward to working with Brad and the synergies he brings to our sales team. His industry experience leading another value-added consumer driven product line, and account knowledge, will allow us to better address the needs of our retail grocery chain customers,” said Wayne Nielsen, vice president of sales and marketing at JSL Foods.