“I look forward to Mario’s leadership of the IBO and am sure he will do a great job. We are going through challenging times in the industry, such as the impact of the El Niño phenomenon on production in Peru this season, the war between Russia and Ukraine, and the increase in transportation and input costs because of the global economic recession. There are also many opportunities, including room for further growth, but the industry must focus on quality — that is the key to future success,” said McPherson.
“Mario's experience at the helm of a company that has stood out in recent years for the development and introduction of new and better varieties is undoubtedly an example for the industry to follow. If he can pass on that knowledge to our members, I am sure that the future will be bright and responsible,” said McPherson.
The expansion of supply and new production areas, coupled with transparency in information and the positioning of this superfood, are fundamental pillars of the IBO’s strategy. These elements are integral to strengthening the strategies of the organization's members.
Currently, the IBO comprises 14 member countries, representing over 90 percent of the world's fresh blueberry production. It also includes 60 associated companies, encompassing exporters and industry suppliers.
“One of my key challenges will be to further enhance the collaborative efforts of the IBO, striving to integrate all stakeholders in the industry into our organization, and learn from and interact with other members of the global produce sector. We firmly believe that unity and transparency are essential for successfully navigating the dynamic and evolving challenges of this industry,” said Steta.
Photo: Mario Steta