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Hortifrut names new CEO

As of July 1 Héctor Enrique Luján Valladolid will take on the role of CEO for Hortifrut, leading the company's worldwide operations. Luján will initially be based in the United States.

Current CEO Juan Ignacio Allende will continue to be a board member of Hortifrut in subsidiaries and related companies, including Naturipe in North America, and leading other strategic functions to be defined with the board of directors. Allende leaves a great legacy after his successful career. He had the ability to build alliances, high-performance teams and to develop business relationships, which have allowed Hortifrut to continue its global growth.

“It has been a real honor to lead the growth and expansion of Hortifrut during all these years and I know that I leave the management of the company in the best hands," said Allende. "I especially want to thank the board of directors and the entire team of the great Hortifrut family,”

Luján has 28 years of experience in the agricultural industry and 22 years specifically in the berry sector. His career includes the direction and management of global operations, leadership of multidisciplinary teams and talent development, demonstrating an exceptional ability to adapt and stand out in diverse environments. He has been instrumental in triggering and executing high industry growth in North America, Europe and Asia.

“I thank the board of directors for their confidence in me to lead this great organization," said Lujan. "It is with enthusiasm that I fully embrace its entrepreneurial spirit and innovation culture, promoting partnership and reaffirming our commitment to people and the environment. Together, we will work tirelessly to achieve our goals and lead the company toward a prosperous and sustainable future.”

 

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