EFI makes key additions to staff
Equitable Food Initiative has hired two employees filling new positions: Gabriela Lopez-Barry as the Ethical Charter Implementation Program project manager and Alexandra Martinez as marketing and sales associate.
Lopez-Barry recently began with EFI as the ECIP project manager, helping to implement a framework that creates a baseline for accountability and ensures people throughout the fresh produce and floral industries are treated with dignity and respect. Before joining EFI, she worked in the high-quality food industry and in food system analysis for a decade and has experience launching and managing international brands in the U.S. market. Last year, Lopez-Barry participated in an intensive agroecology course in Puerto Rico, which included political theory, science-based learning and hands-on experience.
According to Lopez-Barry, “My background as a project manager in food systems and experience in managing food brands made working for EFI extremely appealing. I’m excited to work on ECIP which is poised to truly transform the industry around labor management systems.”
In her role as a bilingual marketing and sales associate, Martinez supports the team in a variety of marketing and sales outreach efforts with technical, communication and analytical skills. Martinez began her nonprofit journey volunteering for a children’s foundation as a marketing committee member, and for a microfinance group where she served as a business mentor. Passionate about the nonprofit sector, she became the marketing coordinator of the children’s foundation until she started her new role at EFI. Born and raised in Colombia, Martinez grew up surrounded by nature and considers herself an outdoor lover. When not working, she enjoys mountain biking, hiking and climbing.
“Living in the United States helped me grasp the importance of adopting sustainable practices and making ethical decisions in the industries we encounter as consumers, including, of course, the agricultural industry,” said Martinez. “EFI’s strategy of bringing everyone to the table for a more transparent industry is a change I want to be a part of.”
“EFI is excited about the experience and fresh perspectives Alexandra and Gaby add to the team,” said LeAnne Ruzzamenti, director of marketing and communications for EFI. “Alexandra’s skills and passion provide us with the support we need in executing our sales and marketing strategies, and Gaby’s extensive knowledge of the industry will serve us well as she manages the development and launch of the Ethical Charter Implementation Program. Being driven to make improvements that make this industry more sustainable is a popular mindset throughout the workforce today, and our employees come to EFI to positively impact the food system.”
Photo: Gabriela Lopez-Barry and Alexandra Martinez