CAC names new president
The California Avocado Commission board of directors has selected produce veteran Jeff Oberman to become the organization’s new president, effective Oct. 10.
Oberman’s produce industry career has spanned 25 years. From 2020 to the present, he served as vice president of sales and business development for PRO*ACT and was its vice president strategic programs for the prior two years.
From 1997 to 2018, Oberman worked for United Fresh in role of increasing responsibility. For more than half his tenure at United Fresh, he served as vice president of trade relations.
“We are very pleased that Jeff Oberman has accepted the position of California Avocado Commission president,” said Rob Grether, chair of the commission’s board of directors. “Jeff’s broad network, non-profit association leadership and fresh produce business experience, including an end-to-end understanding of the needs of growers, handlers, distributors, foodservice operators and retail customers makes him exceptionally well-suited to lead the California Avocado Commission.”
“Having the opportunity to take the helm and build on the California Avocado Commission’s well-deserved reputation for innovative marketing and grower advocacy is exciting,” said Oberman. “Like most agricultural producers, California avocado growers face a host of ever-changing challenges, and I look forward to steering the commission in support of long-term grower success.”