Burnac Produce Group co-chairman retires

Burnac Produce Group has announced a significant leadership change within the organization. After careful consideration, and 16 years of dedicated service, Domenic Raso has decided that the time is right for him to step down from his role as co-chairman at the end of June.

Recognizing the importance of ongoing leadership and continuity, Domenic has been appointed to the Advisory Board of the Burnac Produce Group. Domenic’s extensive knowledge, experience, and strategic vision will continue to be a valuable asset in shaping the future direction of the Organization. As a member of the Advisory Board, Domenic will provide valuable insight and guidance, contributing to the Organization’s continued growth and success.

During his tenure as co-chairman, Domenic was a driving force in the Burnac Produce Group. His leadership helped navigate his team through challenging times and has played an integral role in the company’s successes over the past 16 years.

Domenic started his career as a produce manager at Fortinos in 1977. He worked his way through the organization into senior operations and produce roles before ascending to VP of Procurement and Merchandising in the mid 1900s. In 1999, Domenic was asked to oversee Loblaw’s Procurement Division and did so with great success. In 2007, he was ready for another challenge and moved on to Burnac Produce as a co-chairman.  During his tenure with Burnac, Domenic has served as a mentor to many of our current leadership team members, demonstrating his unparalleled experience, industry insights, merchandising knowledge and of course, his dedication to quality.

Domenic has a plaque in his office that reads “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” This is his mantra and he executes all of his decisions with the end consumer in mind. Domenic has an infectious passion for the produce industry, and as a people leader, he treats team members as his extended family. Anyone who has had the pleasure of working for and with Domenic will recognize his honesty, modesty and integrity. Over the years, Domenic has traveled the globe, in search of the best Suppliers with the best products. He has developed long-lasting industry relationships and many Suppliers consider Domenic to be a close personal friend. Domenic has described his tenure with the Company as a collaborative effort, attributing the company’s successes to the grit, determination and hard work of the team around him. 

The Burnac Produce Group wishes Domenic every success, health and happiness as he moves on to the next chapter of his life. Domenic plans to take some well-deserved time to enjoy travel and time with his family and friends. The team at Burnac wish Domenic and his family all the best and look forward to working with him as he transitions to his new advisory role.