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Peak of the Market's McIntosh elected CPMA chairman

The Canadian Produce Marketing Association has elected its new incoming chairman. Larry McIntosh, president and chief executive officer of Peak of the Market, will be inducted as only the fourth Manitoban ever to serve as chairman in CPMA's 82-year history. He will become chairman at the CPMA convention in Montreal May 8, 2007, and will remain in office until the convention in Calgary in May 2008.

With a membership of organizations representing 13 countries around the world, CPMA is Canada's foremost coordinator of marketing efforts for fresh fruits and vegetables. This appointment certainly recognizes the importance of Mr. McIntosh and Peak of the Market in the fresh produce industry.

"It is a great honor for me to work on behalf of the Canadian and international members of this organization that represents over 90 percent of all the fresh fruit and vegetables sold in Canada," Mr. McIntosh said in a press release. "The CPMA supports the $7 billion industry that is of extreme importance to this country and our health."

He added, "Since 1999, CPMA has been working toward changing the eating habits of Canadians with the underlying goal of reducing heart disease, strokes and cancer through its 5 to 10 A Day for Better Health program. With partners such as the Canadian Cancer Society and the Heart & Stroke Foundation of Canada, we are working to make Canadians healthier by helping to increase produce consumption."

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