The Garden State is ripe for a great peach season
A mild winter with just the right amount of freeze days followed by a somewhat cool spring has New Jersey peach growers poised for a full crop in 2021. The New Jersey Department of Agriculture is positioned to help growers and retailers get the word out that Jersey Fresh peaches are in season.
From late-June through early-September, our Jersey Fresh growers will be supplying harvests of yellow and white peaches throughout the Northeast. The NJDA will once again be working alongside the New Jersey Peach Promotion Council to drive consumer demand.
From mid-July through the Labor Day holiday, the peak marketing window for Jersey Fresh peaches, we will be in market with a collaborative digital billboard campaign stretching from the Lincoln Tunnel to the Walt Whitman Bridge targeting consumers as they travel to work, vacation or anywhere else in between. And if you’ve been on the roads recently, you know that vehicle traffic is back, and eyes will be on our messaging. All season long, we will also be sponsoring traffic and weather reports on radio stations throughout the state and along the famous Jersey shoreline.
We’ll also be utilizing a comprehensive social media advertising campaign, complete with YouTube advertisements, Instagram and Facebook contests and peach recipe videos, among other things.
The primary messaging in the NJDA’s marketing this year will be encouraging consumers (and retailers) to Stay Loyal To Local! Last year, consumers were seeking out local products more than ever before and we want to let them know, New Jersey’s growers are poised to meet their needs again this year. You can be assured your customers are getting the quality they demand given that New Jersey’s peaches and nectarines are picked, packed, shipped and into the hands of retailers in the Philadelphia, New York, and New England markets within a day or two of harvest. Additionally, with ever increasing transportation costs, it’s good to remember that New Jersey farmers are within a few hours of over 50 million consumers.
We encourage every retailer to source Jersey Fresh peaches and nectarines this summer by contacting their favorite Jersey Fresh growers or suppliers.
Joe Atchison III is the Director, Division of Marketing and Development for the New Jersey Department of Agriculture.