RIVERHEAD, NY -- The sales staff at Fresh from the Start LLC is gearing up to do what it does best: provide the highest quality Maine broccoli to its retail and foodservice customers.

Now in its 11th year, Fresh from the Start, a division of ADS Management LLC, based here, expects to begin shipping broccoli July 17 from its longtime grower in Caribou, ME.

New Jersey Agriculture Secretary Charles M. Kuperus and the New Jersey Restaurant Association unveiled a new signage program that will notify restaurant patrons that the Garden State's bounty is being served in an establishment.

With a theme of "Health Odyssey," the 2006 Fresh Produce & Floral Council Expo is expected to attract more than 1,000 attendees to hear the latest on nutrition information and peruse the booths of 170 exhibitors.

LOS ANGELES -- Some are calling it the British Invasion. First the Beatles, now this.

Tesco, the largest supermarket chain in the United Kingdom, is planning a major move into the U.S. market, beginning in Southern California and Arizona in 2007. The company made the announcement on Feb. 9, and it is a development that is certain to change the retail landscape here, although just what the nature of the impact will be remains to be seen.

DELTA, CO -- With a short monthlong window from mid-June to mid-July, sweet cherries from Colorado's Western Slope were hitting good volume during the third week of June.

According to Mike Gibson and Harold Broughton of United Marketing Exchange in Delta, CO, the crop was shaping up nicely as harvest neared, and he said that demand was very good.

United Marketing Exchange handles sales for Antelope Hill Orchards, a family operation overseen by Jim Hulteen.

ORANGE, CA -- I had to ask. "How do you find time to do it all?" "During the week, I don't sleep much," was Cristian Calvo's reply. But of course. Mr. Calvo is just 23 years old. Who needs sleep at that age?

Mr. Calvo is Hispanic sales manager at Prime Produce International, here. He is also a student at California State University-Long Beach. He runs a professional photography business on the side. He participates in mountain biking and ocean kayaking, and during the winter he goes skiing at Mammoth Mountain every weekend. And he loves to travel.