New Chilean promo enlists Dick Spezzano
New Chilean promo enlists Dick Spezzano
The Chilean fruit industry is working to improve industry sales through a
program of wide benefit. The premise is to solve the problem that produce
department profits are suffering because retailers have such a difficult time
keeping trained, experienced help.
"We have a big enough stake" in produce department success “to put a thumb in the dike” to stem the flow of a “hemorrhage in the retail business,” said Tom Tjerandsen, managing director of North America for the Chilean Fresh Fruit Association, the Chilean fruit promotion group based in Sonoma, CA.
"We have a big enough stake" in produce department success “to put a thumb in the dike” to stem the flow of a “hemorrhage in the retail business,” said Tom Tjerandsen, managing director of North America for the Chilean Fresh Fruit Association, the Chilean fruit promotion group based in Sonoma, CA.