“Dip, eat, repeat.” The mantra, formalized by Fresherized Foods for its “Wholly” branded product line, continues to fall on the receptive ears of a social networking fan base that is 300,000 people strong and growing.

CUTLER, CA — Wawona Packing Co., here, one of the larger grower-packer-shippers of stone fruit in California, with more than 6,500 acres in production, has grown considerably over the years since its founding in 1948.