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Pure Flavor bringing family-first organics to Monterey

tomato picnicFrom bite-sized snacks to dinner table staples, Pure Flavor is serving up its line of USDA Certified Organic vegetables at the upcoming Organic Produce Summit in Monterey, CA. Each product is greenhouse grown to give families healthy, flavorful options year-round.

Over the years, Pure Flavor has earned a reputation for consistent quality, and today families across North America seek out the brand time and time again when making their organic choice. The innovative grower now boasts an impressive lineup with more than 10 fresh organic products available 365 days a year.

“We strive to grow a wide variety of organic vegetables that families can enjoy year-round because we believe families deserve better choices in the produce aisle,” said Chris Veillon, chief marketing officer. “Families want more flavor, more variety, and more consistency in overall quality and availability. They know to look for the Pure Flavor logo when seeking out healthy organic vegetables.”

cucumber on the vineWith classics like organic tomatoes on-the-vine and organic Bell peppers, gourmet cooking ingredients like organic Luna Sweets cocktail tomatoes, plus a delicious selection of organic snacking veggies, there’s something for everyone in the family to enjoy at every occasion.

According to Pure Flavor’s #LoveforFresh surveys conducted in late 2020, 80 percent of consumers purchase organic produce on a monthly basis. With year-round availability made possible thanks to the grower’s state-of-the-art greenhouses, it’s easier than ever for shoppers coast to coast to find fresh, organic greenhouse-grown vegetables year-round.

Interest in organics continues to grow as more people prioritize the quality and nutrition of their produce aisle purchases. That growth has resulted in higher demand for fresh summer favorites such as Pure Flavor’s organic Long English cucumbers and organic mini cucumbers, which add crisp, hydrating flavor to meals, salads or snacks.

“We continue to see growth in the organic category season after season and expect that to continue as families look for simple, healthy, and refreshing options to enjoy outdoors,” said Tiffany Sabelli, director of sales.

cuke bagged“It’s clear that consumers recognize the value of a high-quality organic product grown in a controlled environment,” said Sabelli. “With Pure Flavor greenhouse grown organics, consumers can have peace of mind knowing exactly how their food is grown while also enjoying consistent quality and amazing flavor.”

The brand is at the leading edge of another important trend in organic produce: healthy snacking. According to Sabelli, Pure Flavor’s family-first organics program is helping provide an important boost of nutrition and flavor to homes across the country.

“Families — especially those with young children at home — have increased their healthy snacking habits in the past few years, a trend we expect to continue,” said Sabelli. “We’re seeing this impact organic options in a big way and are proud to grow a wide variety of organic snacking veggies year-round that have become family favorites.”

surfer holding tomatoes while sittingIn addition to organic mini cucumbers, Pure Flavor’s fresh organic snacks include organic Aurora Bites mini sweet peppers, organic Juno Bites red grape tomatoes and organic Sangria Medley tomatoes, which offer kids and parents alike a beautiful palette of vibrant colors to enjoy on picnics, in the car or by the pool.

The leading produce brand continues to develop its organics program to meet the everyday needs of consumers. With 75 percent of people in the survey agreeing that eating organic produce is a healthy lifestyle choice, Pure Flavor has set itself apart as a lifestyle brand that delivers consistent quality year-round.

To learn more about Pure Flavor Organics, visit pure-flavor.com/organics/ and make sure to visit Booth No. 908 on July 14 at the Organic Produce Summit in Monterey.

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