“We are the preferred partner for organic avocados and mangos because of our industry-leading global network, innovative technology and custom approach to delivering high-quality fruit with world-class service,” said Galen Johnson, senior director of sales for the company. “As the go-to source for fresh, organically grown avocados, we have mastered the art of growing, packing and ripening certified organic avocados to meet the needs of our customers all year long.”
Mission offers a full range of organic avocados and mangos — both bagged and bulk — to meet growing shopper demand.
The company is looking forward to Cinco de Mayo, a big sales driver for both conventional and organic produce.
“Running promotions during the week leading up to Cinco de Mayo is key to drive more avocado and mango purchasing,” Johnson said. “For Cinco de Mayo last year, organic mangos saw an 18 percent volume lift.”
With the celebration falling on a Monday in 2025, Mission is anticipating large orders for the full week leading up to the holiday, with many promotions starting the Wednesday before.
The organic avocado category in the U.S. continues to outperform the growth of conventional avocados and the growth of organic produce overall. In fact, from 2023 to 2024, organic avocado volume grew by 19 percent in the U.S., and Mission believes the category will continue to rise as an important and revenue-generating sector at retail.
“Success in the organic category is driven by consistent supply and quality, and Mission is a reliable partner year-round,” said Jennifer Anazawa, director of trade and category development for the company. “To drive in-store movement of organic products, we tap into our expert category management program to guide customers toward the optimal product mix that meets demand and maximizes sales.”
Organic avocados from Peru are officially in season and Mission is kicking off its Peruvian programs with organic avocados and conventional supply is expected to follow in late April or May. Peak volumes are anticipated in June, and Mission will continue to deliver strong, steady supply through the summer.
“Our organic program out of Peru during the summer months enables our partners to maintain a reliable and consistent organic supply during the summer season, a time when avocados are typically in high demand,” Anazawa said.
The company has built strong partnerships with its customers because of a proven track record of driving category growth with its award-winning category intelligence, AvoIntel.
“By leveraging our AvoIntel in the organic avocado category, we’ve been able to support our retail partners in driving sales and boosting market share,” Anazawa said. “Organic avocado shoppers spend 89 percent more on avocados a year than conventional avocado shoppers, so it’s important to include organic avocado products as part of a strong-selling avocado category.”
This spring, the company is introducing a new retail-ready Honey Mango clamshell to the market.
“This convenient 4-count value pack features our World’s Finest Mangos from Mexico in a grab-and-go package that delivers both quality and value,” Johnson said. “More than 70 percent of mango purchases are made on impulse and Mission’s attractive clamshell is designed to capture shopper attention. Additionally, 71 percent of mango consumers eat mangos as snacks, so as a small-sized variety, Honey mangos appeal to a large majority of mango shoppers.”
