Homegrown launches Regenerative Organic Certified stone fruit program
Homegrown Organic Farms introduced its Regenerative Organic Certified stone fruit program. As a part of the company’s ongoing commitment to caring for the land and the people they encounter, this program provides third-party recognition to support its efforts.
The newly developed Regenerative Organic Certification is overseen by the Regenerative Organic Alliance, a group that promotes regenerative organic farming as the highest standard for agriculture. The certification builds on a foundation of organic principles with strict standards to earn one of three levels: ROC Bronze, ROC Silver and ROC Gold. Each level achieves greater criteria and regenerative practices that improve soil health, ensure animal welfare, and promote fairness for farmers and farmworkers.
The program features multi-generational farmer Vernon Peterson and his family, who have been farming for over 100 years in Kingsburg, CA. The Petersons grow a robust variety of ROC Gold peaches, nectarines, apricots and plums that provide the program with minimal gaps.
“The ROC certification is third-party validation of the regenerative way we are rebuilding not only our farm and soil, but the community it involves,” said Peterson. In addition, the family’s care extends beyond the fruit to those who work alongside them every day. Recognizing the crucial role of farmworkers, the Petersons became one of the first Equitable Food Initiative stone fruit farms.
“We are very excited to be offering this unique program," said Stephen Paul, stone fruit category director for Homegrown. "It’s the only program of its kind in the marketplace and really speaks to Homegrown's commitment to sustainability and positions our name as a pioneer with these unique people and land-focused third-party certifications."
Homegrown Organic Farms’ new Regenerative Organic Certified stone fruit program will kick off the first week of June. Steady harvests are expected through mid-September.