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Mother Earth Organic Mushrooms is ready to shine at OPS

By
Keith Loria

In 2020, Mother Earth Organic Mushrooms was planning on attending its first Organic Produce Summit. Of course, COVID-19 put a stop to that, and that is making this year’s summit even more special for the team at Mother Earth.

“This will be our initial participation in OPS, so we’re very excited to be exhibiting at the show,” said Mark Kreiner, outside sales coordinator for the Landenberg, PA-based company. “One of the reasons we were interested in participating last year is the fact that our geographical reach for our mushroom set has now reached into central and western states, so that gives us more of a national presence than we had before.”

Mother Earth is now providing its organic mushrooms to customers in Texas, Colorado, and the Minnesota area, which makes this an ideal time to participate in the show.

“Mother Earth has a heritage and a legacy in organic mushrooms, and over the past few years, we’ve revamped our packaging, our labeling, our logo — we gave everything a nice refresh,” Kreiner said. “So this aligns with a national opportunity to get those customers and users that may not be familiar with us to have a chance to engage with us at the show, learn more about company first hand from our management team and our sales team, and provide us with an opportunity to showcase those new exotic organic mushrooms that we came out with right prior to COVID-19.”

The representatives from Mother Earth will be at booth No. 349 where they will talk about organic offerings, including organic maitake and oyster mushrooms, as well its organic mushroom medleys in retail pack. They will also discuss opportunities for organic bulk mushrooms for food service professionals.

Kreiner said the summit will also serve as a forum to talk about the company’s legacy and vision for the organic mushroom industry — today and in the long term.

“With our sales and management team there, we have a wealth of experience and knowledge that we can share with attendees,” he said.

The show will also be particularly special as it will be the first in-person event the Mother Earth team will be at since the pandemic.

“Face-to-face is everything,” Kreinder said. “You can engage people one-one-one, obviously you have your booth you can invite them into and talk about the products and marketing strategies. If they’re looking at customizing particular items, we can talk about our ability to customize for end-users. While Zoom meetings were put in place because they were needed during COVID, I think just being there face-to-face with everybody gives you a nice opportunity to understand each other’s needs. And it’s more personal.”

He expects the hot topics at the summit to be supply, the shortage of trucks, truck drivers and labor throughout the supply chain, and the availability of product.

It’s a challenging time, but Mother Earth continues to rise to the moment and build on its legacy.

“It’s a fifth-generation family farm,” Kreinder said. “The owners and the family have invested their lives into the company. They care about the end user, they take pride in their work and they want to keep the legacy going. I think that means a lot in today’s business world, people who stand by the products and work in collaboration with the customer.”

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