“Our organic program emphasizes sustainable farming practices, strict quality control and transparency,” Beck said. “Organic produce is vital to our growth strategy, as consumers increasingly seek healthy, environmentally friendly options. We believe organic offerings enhance our portfolio and position us as a leader in sustainable produce solutions.”
That’s why expected topics on the show floor are likely to include the consumer demand for organic produce, supply chain transparency and sustainable farming practices.
“We’re particularly interested in discussions around organic certification trends, innovative packaging solutions and emerging consumer preferences,” Beck said. “We want to learn more about how the industry is addressing supply consistency and expanded organic options to meet increasing demand.”
Wada Farms has participated in the OPS show for several years, recognizing it as a premier industry event that offers unparalleled access to key buyers and decision-makers.
“It’s a must-attend because of its focus on innovation, trends and networking within produce — aligning perfectly with our goals for organic expansion and industry leadership,” Beck said. “A successful show means meaningful interactions, new opportunities and tangible leads that align with our organic program. We hope to leave with clear action plans and strengthened relationships that will support our growth.”
Wada Farms is also interested in the networking opportunities that a show like OPS brings.
“Networking is crucial for us to strengthen existing relationships and forge new partnerships,” Beck said. “We see the OPS show as an opportunity to collaborate with retailers, distributors and industry peers to expand our organic reach. Building these connections is essential as we scale our organic program nationally and meet the evolving needs of the marketplace.”
Looking ahead, Wada Farms plans to expand its organic acreage, enhance farming practices to meet more certification standards and introduce new organic varieties to meet consumer demand. “We’re also exploring value-added organic products and increasing our marketing efforts to educate consumers about our commitment to sustainable farming,” Beck said. “These initiatives are designed to increase our market share and establish Wada Farms as a top organic produce supplier nationally.”
