SUNSET meets demand for delicious organic produce through innovative growing
When making purchase decisions, shoppers are considering potential health benefits and sustainability. As a result, many are opting for organic fresh produce, fueling higher demand for flavorful, high-quality, organically grown fruits and vegetables.
Mastronardi Produce, a pioneer of North America’s commercial greenhouse growing industry, has remained at the forefront of innovation by implementing measures such as Controlled Environment Agriculture (CEA) and Integrated Pest Management (IPM), alongside proprietary growing techniques. Under the flagship SUNSET brand, Mastronardi continues to lead the Organic sector with fresh organic produce that does not compromise flavor, quality, and availability.
CEA empowers Mastronardi Produce to optimize both crop yield and operational efficiency, offering a compelling advantage over traditional field growing, which is heavily reliant on unpredictable weather conditions. By cultivating crops within meticulously designed greenhouses, plants are effectively protected from adverse environmental factors such as extreme temperatures, storms, and pests, substantially lowering the risk of disease and infestations that can compromise quality and supply.
The advanced horticultural practices and technological systems integrated into the Mastronardi Produce greenhouses play a crucial role in refining growth conditions. These systems carefully regulate essential parameters, including temperature, humidity, light intensity, and nutrient levels. With these optimal conditions, the greenhouses create an ideal environment for the organic crops to flourish. This controlled setting ensures the production of the freshest and most flavorful SUNSET fruits and vegetables, meeting consumer demands for high-quality organic produce.
To complement the positive benefits of CEA, Mastronardi employs IPM practices to cultivate a balanced ecosystem within organic greenhouses. IPM is designed to be a sustainable method for the long-term management of pests while minimizing harm to the environment. Such measures have been tremendously successful at Mastronardi’s high-tech greenhouse facilities, minimizing the need for chemical interventions while offering high-quality produce.
The combination of Mastronardi growing techniques, CEA, and IPM creates a strategic and holistic approach to growing organic produce, enabling the SUNSET brand to elevate consumer flavor expectations.
For over 70 years, Mastronardi Produce has been an industry leader through innovative operations and exceptional branding. Under the flagship SUNSET brand, the organic line of products continues to expand to meet growing consumer demand for flavorful organic options. Current SUNSET organic offerings include the Organic Campari Tomatoes, Organic Angel Sweet Tomatoes, Organic Wild Wonders Tomatoes, Organic Mini Peppers, Organic Mini Cucumbers, Organic WOW Strawberries, Organic Flavor Bombs Tomatoes, and the newest addition, the Organic Summer Series Berries.
You’re invited to visit the Mastronardi Produce team during the Organic Produce Summit at Booth #607 to explore the delicious SUNSET organic line and learn more about the unique growing practices behind growing your favorite organic produce!
