Side Delights to showcase organic potatoes and onions at OPS
Fresh Solutions Network will showcase its Side Delights organic potatoes and onions at the Organic Produce Summit trade show in booth No. 811 on July 11 in Monterey, CA. FSN partners Basin Gold Cooperative of Pasco, WA, and the Masser Family of Cos. of Sacramento, PA, will represent the network at the show.
“Organic-focused consumers desire purity in the food they eat. We provide transparency of our quality potatoes from where they were grown and how they were treated, from the farm to the store," said Kathleen Triou, president and CEO of Fresh Solutions Network. "Side Delights organic potatoes are 100 percent non-GMO, USDA and state-certified organic. The shopper-friendly packaging includes the top three most popular potato varieties — red, yellow and Russet — and is available as a three-pound offering in combo mesh, straight Poly, and BioFlex sustainable bags. Organic onions are sold under the Side Delights organic brand, including colossal, jumbo, and medium sizes of red, yellow and white onions.”
The Organic Produce Summit celebrates the organic produce industry, sharing information about the success and insights of this rapid-growth, multi-billion-dollar food sector. “We have exhibited at OPS since it began in 2016, and we are proud to participate in this show featuring our organic potatoes and onions,” said Triou.
The organic potato segment commands a premium in the marketplace and continues to grow with 5 percent of the potato category dollar share. Organic volume sales represent a 3 percent share of the category, up 2.4 percent versus the year before, according to Circana. Taste and perceived quality are always among the top five reasons consumers buy organic produce.
Post-pandemic, 72 percent of consumers are willing to pay more for organic, 78 percent are willing to pay more for locally grown produce and 60 percent are willing to pay more for recyclable packaging, according to IFPA Global Insights. Side Delights organic potatoes in the BioFlex package hit on all these premium queues.
“As long as consumers want a high-quality organic option for potatoes, we will continue to grow it,” said Triou. “Our Side Delights brand extends easily into the organic space as it represents a quality potato, premium packaging at a competitive price.”
Side Delights offers a variety of choices for the organic and sustainable consumer, including petite organic potatoes, organic potatoes and organic onions.
