In addition to the final keynote, the Organic Produce Summit announced a new educational panel discussion — Cracking the Code: Label Messaging at Retail — sponsored by Crunch Pak. The session will delve into the many keywords consumers face when shopping for fresh produce, including 'organic,' 'pesticide-free,' 'locally grown' and 'sustainable,' and explore whether this type of messaging resonates or confuses customers.
Mary Heslep, senior vice president at Ten Acre Marketing; Kim Chackal, co-owner and director of sales and marketing at Equifruit; Joe Merenda, CEO at Misionero; and Michael La Kier, vice president of brand development at IGA Brands; will discuss whether the industry is successfully navigating these buzzwords and marketing strategies, and examine how to better articulate the advantages of organic produce and communicate how the products are grown.
The Organic Produce Summit 2024 is a two-day event specifically designed to bring together organic fresh produce growers, shippers and processors with retailers and buying organizations from across North America. The eighth annual event will be held July 10-11 in Monterey, CA.
OPS 2024 also includes a selection of field tours for qualified retailers and buyers, an opening night reception and a sold-out trade show floor featuring over 175 producers and processors of organic fresh produce from across North America and the globe.
