In recent years, the integrated grower-shipper-marketer launched its most nutrient-dense leafy green blend to date called Power 4. “We’re focused on bringing nutrient-rich, high-performing greens to market in new ways,” she said. “Power 4 is a perfect example — it combines watercress, baby spinach, baby arugula and baby green kale to deliver more than 80 essential nutrients in one blend.”
In addition, the company recently launched baby green kale as a standalone product to go with its other options. Klawitter called it a softer, sweeter alternative to mature kale that is ideal for salads, smoothies and sautés. “Our team is always working on what’s next, including innovations in packaging, product education and new product formats,” she said.
B&W, based in Fellsmere, FL, also expanded its footprint in foodservice, strengthened its digital presence and continued investing in sustainable farming, such as closed-loop water recirculation systems and composting programs that give back to the soil.
In articulating the company’s value proposition, Klawitter said consistency, food safety and flavor, along with sustainability is at the core of everything it does. “We’ve never had a product recall in over 150 years,” she said. “Our farming model rotates seasonally across regions to follow the sun, allowing each growing area time to rest and recharge while delivering peak freshness year-round.”
She noted that all of its stand-alone offerings and blends are triple-washed, air tunnel dried and ready to use. “And because we’ve specialized in leafy greens since the beginning, we know how to grow them exceptionally well while minimizing environmental impact,” Klawitter added.
The company is not standing still but moving forward and expanding its reach. “We’ve seen growth in production to support increased demand — especially with the popularity of Power 4 and Baby Green Kale,” she said. “Because our farms rotate with the seasons and span multiple regions, we’re able to scale responsibly while keeping our quality and safety standards high.”
Along with its increased production has come increased visibility. “We’ve ramped up our digital campaigns, increased our industry event presence and deepened relationships with chefs, distributors and foodservice professionals nationwide,” said Klawitter. “Our core customers are those who value consistency, performance and sustainability — chefs, restaurants, institutional kitchens and anyone looking for greens that deliver on both quality and responsible sourcing.”
Klawitter said the leafy greens category is in growth mode as consumers look for healthy alternatives in their diets. “We’re seeing continued momentum for nutrient-dense, versatile greens — especially those that align with consumer wellness goals and sustainability values,” she said. “People want greens that do more than look good on the plate. They want performance, prep ease, and transparency around how their food is grown. With ongoing investments in sustainable farming, recyclable packaging and product education, we expect leafy greens — especially blends like Power 4 — to keep gaining traction in both retail and foodservice.”
