As the summer beckons, Oppy is excited to bring the highly anticipated Orchard View cherry brand to eager domestic and international markets, with an extraordinary crop this year that promises incomparable quality.
Thanks to an exceptional growing season, Oppy expects cherries of exemplary quality from the Pacific Northwest. The California season is expected to wrap up in the beginning of June, leading to a seamless transition to Northwest cherries, which will begin harvesting within that time frame. Promotional volumes of the first-class fruit are expected after June 20, just in time for the first day of summer.
“We’ve seen many excellent Orchard View cherry crops over the years, but this one is shaping up to be truly superb. Season in and season out, we’ve found that consumers truly appreciate their excellent flavor profile, and rightfully so — no other fruit can really provide this unique combination of taste and texture. This is why it retains a wide-spread national appeal, as well as high-interest from key export markets around the world.” said James Milne, Oppy’s senior vice president of categories and marketing. “Cherries have always been so intimately tied to a celebratory summer spirit, and this year people are certainly looking forward to it.”