Owyhee Produce ramps up e-presence with new website, social media
As the 2022 onion crop ships full steam from Owyhee Produce in Nyssa, OR, the company is also moving ahead with its promotional plans for the year, according to Bailey Myers in marketing.
Like other onion grower/shippers in the Treasure Valley, Owyhee Produce got a later start to the season and is seeing lower yields than normal due to weather conditions during planting and growing seasons. But Myers said the shed had been “putting in storage and shipping out from day one, which was the end of August.”
And she said the pace in marketing and promotion has been brisk. In addition to going live with a new website this season, Myers said Owyhee Produce has big social media plans in the works as well.
“Owyhee is making some big waves in the media and marketing world this year and we are getting ready to launch an all-new website,” she said in late September. The new website will include “e-commerce and landing pages for our specialty items,” and she hinted the grower/shipper’s social media platforms will see new content.
“We can’t wait to share more [news] soon,” she added. About Owyhee’s target audience, Myers said it is always growing and expanding, but I wouldn’t say it is changing. We want to educate and create for industry veterans, new consumers and the original supporters alike.” Myers went on to say, “We think bridging the gap between consumers and producers is so important to keep American agriculture strong.”
Owyhee is maintaining its familiar labels, and Myers said, “We are considering new and exciting changes with some brand-new labels.” She said Owyhee’s red tearless onions, Wicked Sweets, have been increasing in consumer popularity, too. “And we are so excited to be offering our Wicked Sweets again and are happy with how that product has been growing,” she said.
Owyhee Produce’s Wicked Sweets red tearless onions are gaining in consumer popularity, according to Bailey Myers. Photo courtesy of Owyhee Produce.