Onions 52 launches new Smileys tearless sweet onions

Onions 52 plans to launch a game-changing product at the upcoming IFPA show in booth No. 467: Smileys, a naturally tearless and sweet onion poised to redefine the culinary landscape.

Unlike conventional onions that elicit tears during preparation, Smileys offer a refreshing alternative. During the curing process, Smileys tear-inducing properties dissipate, leaving behind tear-free, sweet and mild-mannered onions.

“We are delighted to bring Smileys to life and let everyone try this exquisite onion at the upcoming IFPA," said Falon Brawley, director of marketing. "Smileys are available late fall through April, with multiple taste and tearlessness tests determining the starting ship date. We will not ship them until they are ready.”

Brawley continued, “Smileys are versatile, and hold up when cooking, so they can be used in every recipe where an onion is called for. Smileys are truly tearless, have a satisfying crunch like an apple, and become even sweeter over time.”

Smileys are available in two-, three- and five-pound high-graphic grab-and-go bags, with bright pink, cheerful branding to denote the joyful cooking experience one receives when chopping onions without crying. Complementary point-of-sale materials and display bins are also available, along with pre-written social media toolkits and additional marketing resources to help educate consumers on the culinary magic of Smileys.