So far, the 2025 crop is looking promising with growers experiencing favorable growing conditions, which has caused plenty of optimism for another great year.“Retailers expect on-time delivery, premium product and reliable partnerships — and that’s exactly what we work to deliver every season,” Shuman said.
Collins noted retailers can maximize Vidalia onion sales by creating eye-catching displays, using clear signage and cross-promoting with complementary items like grilling products, salad ingredients and fresh meal solutions.
“Positioning Vidalia onions in multiple locations throughout the store — such as near the meat department during grilling season — can also help drive incremental sales,” she said.
Shuman encourages retailers to train their produce teams to confidently talk about Vidalia onions with shoppers. In fact, the company developed Shuman Farms University, which provides educational resources to help retail teams better understand and sell Vidalia onions.
So, as the 2025 Vidalia onion season approaches, the industry remains optimistic, fueled by a combination of favorable growing conditions, innovative marketing strategies and a strong focus on consumer education.
Ultimately, the success of the Vidalia onion category will hinge on the ability to adapt to market fluctuations while maintaining the high standards of excellence that consumers have come to expect.
